Using Squidoo Strategies

In my previous article I discussed how to use a Squidoo lens effectively as a marketing tool by ensuring your lens is optimised around your chosen keyword. In this article I am going to discuss how you can use a series of inter-linked lenses to increase your traffic and therefore sales potential.

In my previous article I said you needed to think at all times as though your Squidoo lens were a landing page and optimise it in much the same way as you would for an AdWords campaign. Well...it is now far better to have a mini-site behind your landing pages for Adwords, right?

Well let's transfer that thinking into Squidoo.

Now a lot of marketers are doing fairly standard stuff with their lenses. Throwing up a lens on the subject or product and adding links from there to relevant merchants, etc. Now this will work...but it may also put off a lot of visitors as being a bit too hard sell.

Remember the Squidoo community exists to provide a focus (lens) of interest on a particular subject or hobby so a better strategy would be create two inter-linking lenses:-

1. A 'hobbyist' lens

2. A 'sales' lens

The first lens 'making sausages', is a general lens about sausage making in general with pictures, articles, etc. But it has a link to 'sales' lens 2. The second lens is much more sales orientated, pre-selling your chosen product or products.

In this way 'casual' visitors to lens 1. can be gently nudged towards lens 2.

Now let's expand that idea. What if we think of our first lens 'making sausages' as our 'home page'. Now we can expand the idea and create 'hobbyist' lenses for 'making english sausages', 'making german sausages' and 'making italian sausages' all linked to our original lens.

We can now add multiple 'sales' lens related to those sub-niches.

We have now, in effect, created a 'website' in Squidoo by using multiple inter-linked lenses which gives us cross selling opportunities that do not exist with a single lens.

So, to sum up...whilst an individual Squidoo lens is a valuable marketing tool, creating a series of inter-linked lenses increases the potential exponentially.

In my next article I'll discuss using Squidoo strategies further to increase the potential of your lenses...so look out for that.