The concept behind social bookmarking is simple--users add links to their favorite sites in an online repository which can be accessed by other users as well. The links are arranged by topics so that users can easily find sites that are suitable for their needs.
Social bookmarking is a viral form of advertising. The potential for a site to reach millions is unlimited because word-of-mouth advertising's results can be exponential in growth. If you have a website, this is one opportunity you should not ignore. Profitable social marketing is possible when done correctly.
You can start by adding links to top social bookmarking sites in your own site's list of outside links. At the same time, add your own site to the list of links of these social bookmarking sites. By doing backlinking, you're adding more exposure to your site, which translates to more visitors. It is also good step towards search engine optimization (SEO) because search engines give value to backlinks when ranking sites.
However, social bookmarking only works of your site is interesting and full of relevant content. The more people love your site, the more they will link to it. You can only do so much when it comes to having your links posted in social bookmarking sites. But if your site is deemed worthwhile by other site owners, they'll even be the ones to ask permission from you to link to your site. Before you know it, your site will be one of the most visible in its category.
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