When it comes to Website Marketing, using Social Media is key. With the recent rise of Social Media sites, Marketing your Website has become an ever changing business, adapting to new Technologies and techniques as they arrive. It is more important now than ever to have a Strategy and Plan in place before you set out on any Website Marketing ventures. Using a Social Bookmarking Strategy can and will save you time and money.
So what is the best Social Bookmarking Strategy for marketing your Website? Well, I have no idea what the BEST one is - that completely depends on how that word is defined, but I can share with you the strategy that I personally use to market my Websites that has proven to be a success for me.
First, I create account profiles at all of the social bookmarking Websites that I want to include in my Social Bookmarking Strategy. This can be a tedious and time consuming task, so if you have the funds do yourself a favor and buy some automation software to speed up the process for you.
Once that is complete I social bookmark the main page of my site with a Keyword Rich Title. I focus my time on one Keyword at a time, so choose just 1 Keyword to market for now (I personally recommend using Keyword Finding Software to find money making Keywords that are low competition and high converting. Never underestimate the power of the Keyword Research process). Also include your Keyword Phrase in your Tags and choose tags that are popular and relevant to your site.
Now that you have Bookmarked your main page at all the various Bookmarking Websites it is time to move on to bookmarking all sites that are linking to yours. These can be other Websites that you own, or sites of friends, family, link trading partners, etc. Be sure you bookmark the page on their site that is pointing back to yours, as that is what helps Google and other Search Engines find your Site.
The next thing I usually do in my Social Bookmarking Strategy is make a Web 2.0 Property. I personally prefer Squidoo Lenses over any others. Simply go to Squidoo, make an account and post content from your site onto the personal Squidoo Lens page. Include at least one link on your page that points back to your main Website. Also, be sure to anchor the link with the Keyword Phrase you have chosen.
Once you have made your Web 2.0 property that points back to your site it's time to Bookmark it. Repeat the same process you did with submitting your main Website and submit your Squidoo Lens to the Bookmarking Websites with a Keyword Rich title, description and popular tags.
If you want to go the extra mile you can also bookmark any RSS Feed Profiles or Article Profile pages you may have created that link back to your Site. In short, bookmark anything and everything that links to your Site. The easier you make it for Google and other Search Engines to find your site with the Keyword you chose, the faster and higher it will rank in the search engine results.
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