Everyone has probably heard of social bookmarking by now, social bookmarks are a quick and effective way to get any new content cached and promoted on the web. Although I see many webmasters who do not submit their bookmark correctly or may have some misconceptions on exactly how they should be used.
Many people think social bookmarks are just another way to get backlinks to your website, this can be true but social bookmarks will work best when using them for new articles or blog posts. For example many people may directly promote a sales page from their homepage to bookmarking sites, when this is done most likely people will not be interested in reading this bookmark. On the other hand if you write an article relating to your sales page or the product you are selling then submit it to an article directory like EzineArticles then promote that URL it will be much more effective.
Social bookmarking an article that is posted on an article directory is also considered a second tier link, do not underestimate the value of this. Not only will this help you get more article views it also strengthens the value of the backlink that you will normally get in your article to your own website. Another benefit of this is you will never run out of URLs to bookmark as long as you are writing new articles for article marketing.
Another way to improve your social bookmarking campaign is to make sure when you are submitting your bookmark is that you are using keywords that are relevant to what you are posting. This will help your bookmark to be properly categorized when people search for a keyword on these social sites.
So if you are one of those webmasters with a low amount of inner pages on your site article marketing combined with social bookmarking is a great technique. Over time this will help strengthen your search engine rankings and also your pagerank. Just think if you wrote 10 articles and they were all approved with one link each in the resource box, you then did social bookmarks for each article to 200 social sites. All of those articles will be strengthened to 200 backlinks each totaling 2000 and all of those articles linking to your site.
To make this technique easier for you there are a number of social bookmarking services that are affordable. But make sure that you are submitting your article to an authority site like EzineArticles or Buzzle and promoting those articles with social bookmarks.
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