Google describes PageRank (which is a patented name) as:
"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves 'important' weigh more heavily and help to make other pages 'important'."
PageRank is just one process out there for measuring the importance of a web page. Others have followed.
From hereon in, it gets more and more complicated behind the scenes but the above gives you an overview of what it is.
So how can website owners improve their own page ranks? Here are just a few suggestions:
• Include useful high-quality information on your site
• Submit your site to various web directories and reference sites
• Publicise your site to everyone with whom you communicate
• Write a newsletter and send it out
• Provide an RSS feed
• Ask other high-quality websites to link to your website
• Check out a site before you link back
• Tell the press about your site
• Keep your website up and running
• Translate your website into foreign languages
• Search Google for your website
• Avoid devious tactics to improve your ranking - Google doesn't like it!
There are also websites out there which allow you to check your own Google PageRank such as prchecker.info and pagerankalert.com. Your site has to be in the Google Directory already so you will need to have added it. You can also be notified by email alerts as to when your PageRank changes. There is some doubt as to the actual usefulness or accuracy of these checkers but they are there.
Above all else, when considering your PageRank, remember to concentrate on your SEO techniques and inter-twine them all. The more types of SEO you use, the better chance you have of having your web pages ranked highly.
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